Talk to the Elephant - Design for Behavior Change

  • The Metropolitan Ballroom & Clubroom
    5418 Wayzata Boulevard
    Golden Valley, MN 55416

Program Detail

Frequently, training is about showing people how to do the right things, but actually getting them to change behavior can be another challenge. It’s particularly challenging to get people to change those intractable habits and behaviors that we all struggle to avoid, despite the wealth of available information about better choices. This means that we need to know all we can about designing for real behavior change, including understanding behavior change science and using techniques from the fields of behavioral economics, behavioral psychology, persuasive technology, user experience, and even game design. In this session, you will learn: · How to identify and understand the barriers to behavior change · Ways to design solutions that don’t just inform learners, but inspire behavior change · How to use specific models and technique for designing a change effort

Presenter Bio

Julie Dirksen is an independent consultant and instructional designer who has more than 20 years’ experience creating highly interactive e-Learning experiences for clients ranging from Fortune 500 companies to innovative technology startups to major grant-funded research initiatives. Her focus has been on utilizing the disciplines of educational psychology, neuroscience, change management and persuasive technology to promote and support the improvement of peoples’ lives through sustainable long-term learning and behavioral change. She holds an M.S. degree in Instructional Systems Technology from Indiana University and has also been an adjunct faculty member at the Minneapolis College of Art and Design. She is the author of the book Design For How People Learn. She’s happiest whenever she gets to learn something new and you can find her online at


Julie Dirksen